PROJECT SPOTLIGHT
Flandrau Science Center & Planetarium
An Interactive Experience
Ranked #4 in the United States by USA Today's 10Best — we built the virtual experience that puts one of America's premier planetariums in front of a global audience and the Tucson community it calls home.
LOCATION
Tucson, Arizona
INDUSTRY
Education
YEAR
2024
MATTERMORE360 SOLUTION
A virtual orientation platform to inspire exploration.
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A fully navigable virtual experience of Flandrau as a whole — exhibits, theaters, and visitor flow captured in a single cohesive tour
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Visual context for spatial layout that helps visitors arrive oriented and ready to engage
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A self-guided planning tool for educators and group leaders to preview the experience and build their visit around it
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Embed-ready across Flandrau's website and outreach channels to engage audiences at the moment of discovery
Making a world-class institution more traversable online.
THE OPPORTUNITY
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Helping first-time visitors, educators, and school groups understand layout and exhibit locations before planning their trip
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Reducing confusion around navigation, flow, and what to expect — especially for families with young children
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Supporting group leaders and educators with a planning tool that answers spatial questions before they arrive
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Extending the institution's reach to remote audiences, prospective donors, and partners who may never visit in person
"A pleasure to work with. Even with our complex floor plans and many requests, MatterMore360 was patient and thorough...even coming up with new suggestions on where to use the product throughout our site.”
NICK LETSON
Director of Marketing • Flandrau Science Center & Planetarium
From walkthrough to live in days.
OUR PROCESS
01
Strategy Call
We align on your goals, spaces, and audience — then design a capture strategy tailored to your property.
Day 1
02
On-Site Capture
Our team arrives and handles everything — scanning, lighting, placement. You run your operation undisturbed.
Day 2–3
03
Tour Production
We build the interactive environment — custom branding, navigation, hotspots, and calls to action woven throughout.
Day 3–5
04
Live & Earning
Your tour goes live across your website, Google Maps, and marketing channels — fully hosted and monitored by us.
Day 5–7
