PROJECT SPOTLIGHT
Canyon Ranch
An Interactive Experience
At over 500,000 sq ft of 3D-mapped space, this is the largest interactive virtual tour of a wellness resort in the world — capturing the full scope of Canyon Ranch, a Three-Key Michelin-awarded property.
LOCATION
Tucson, Arizona
INDUSTRY
Luxury Wellness Resort
YEAR
2025
MATTERMORE360 SOLUTION
An immersive experience they could explore freely.
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A fully navigable virtual environment covering the entire property — spa, accommodations, dining, and outdoor spaces
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Guided pathways and contextual hotspot information embedded directly into the experience
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Clear, branded calls to action for high-intent bookings and group inquiries placed at natural decision points
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Embed-ready assets across Canyon Ranch's website and digital channels
A world-class property that couldn't travel.
THE OPPORTUNITY
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Communicating the full scale of the property to remote prospects and group planners
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Reducing reliance on repeated in-person site visits and walkthroughs
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Giving corporate retreat clients and event planners the confidence to book without physically being there first
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Keeping high-intent visitors engaged longer on Canyon Ranch's digital channels
"We love working with MatterMore360. Our guests consistently rave about the virtual experience, and our sales team is closing more group business in less time than ever before.
They worked quickly and thoughtfully to capture the essence of Canyon Ranch without disrupting a single guest experience, which was critical for us. The finished asset is perfect for showcasing amenities, accommodations, and event spaces across our very large and complex property.
As a three-key wellness resort, our brand standards are exceptionally high, and MatterMore360 exceeded them. The collaboration was seamless, and the result is something we continue to use with confidence.”
KATRINA PALANCA
SVP of Brand Growth • Canyon Ranch
From walkthrough to live in days.
OUR PROCESS
01
Strategy Call
We align on your goals, spaces, and audience — then design a capture strategy tailored to your property.
Day 1
02
On-Site Capture
Our team arrives and handles everything — scanning, lighting, placement. You run your operation undisturbed.
Day 2–3
03
Tour Production
We build the interactive environment — custom branding, navigation, hotspots, and calls to action woven throughout.
Day 3–5
04
Live & Earning
Your tour goes live across your website, Google Maps, and marketing channels — fully hosted and monitored by us.
Day 5–7
